Журнал Академии маркетинговых исследований

1528-2678

Объем 25, Проблема 2 (2021)

исследовательская статья

The Role of Internal Marketing on the Parliamentary Dealings In Ghana: Perception from Ghanaians

  • Gertrude Agyemang and Alfred Owusu

исследовательская статья

Strategising For Rural India: A Literature-Based Three Pronged Conceptual Model

  • Purnendu Kumar Patra and K K Agarwal

исследовательская статья

Modelling The Economic Value In Automotive Service At Dealerships

  • John Peloza

исследовательская статья

Consumers Perceived Advertising Value and Attitude towards Sms Advertisements In Developing Countries: The Case of Fiji

  • Neelesh Gounder, Jashwini Narayan, Samantha Naidu and Tuma Greig

исследовательская статья

Paradigm Shift In Retail Experience And Preference Of Customers In India

  • Maddhu Jasola

исследовательская статья

The Statue of Unity: A Boost for Tourism- A Case Study from India

  • Sayan Banerjee and Sarbjit Singh Oberoi

исследовательская статья

The Effect of Learning Orientation on Innovative Service Development and Insurance Firm Performance

  • Winston Asiedu Inkumsah, Ibn Kailan Abdul-Hamid and Benjamin Baroson Angenu

исследовательская статья

Influence of Promotions and Change In Buyer Behaviour Due to Covid 19 on the Intent to Increase Usage of Digital Payment Systems

  • Mark David Devanesan, Deepa Ittimani Tholath and Sunil Vakkayil

исследовательская статья

The Role of Foreign Investment In Promoting Exports In Zimbabwe

  • Tayengwa Chitauro

исследовательская статья

Consumer Evaluation of Private Label Branding Strategies

  • Anant Ram Sudhagani

исследовательская статья

Enhancing Service Engagement and Collaborative Decision Making Through Wearable Device Adoption

  • Vaidik Bhatt and Samyadip Chakraborty

исследовательская статья

Evolution of CSR with Special Emphasis on India

  • Anupam Sharma

исследовательская статья

Loud and Unclear-An Exploratory Empirical Vocal Analysis of Risks versus Rewards in Direct-To-Consumer Television Advertisements

  • Vivek S. Natarajan, Nandhu Radhakrishnan, Kabir C. Sen and Kathleen Broussard

исследовательская статья

Sartaj Electricals Limited: Managing Distributor's Conflict

  • Syed S. Hasan, Prem Prakash Dewani and Achint Nigam

исследовательская статья

Is OTT Industry a Disruption to Movie Theatre Industry?

  • Mr. Sony Varghese and Selvin Chinnaiah

исследовательская статья

Students Perception on Multiple Celebrities Endorsing A Single Product: An Experimental Study

  • P. Sheela, S. Anjani Devi and Y. Thorani

исследовательская статья

Post Covid 19 Cashless Societies: Merchants Acceptance of Plastic Cards Payments in Mauritius

  • Sharmila Pudaruth, Thanika Devi Juwaheer, Lomendra Vencataya and Rajesh Sannegadu