Mark David Devanesan, Deepa Ittimani Tholath and Sunil Vakkayil
The study is concerned with assessing the impact of changes in buyer behaviour on the usage of digital payment systems (DPS). The framework considers promotions associated with DPS and changes in buyer behaviour associated with DPS to be determinants of the intent to increase usage of DPS. The analysis is based on the responses of 100 respondents through a 17-item questionnaire. Changes in buyer behaviour (associated with DPS due to Covid 19 and the intent to increase the usage of DPS during the Covid 19 crisis are segmented based on demographic factors such as age group (Generation X, Millennials, Gen Z), preferred mode of digital payments (credit & debit cards, internet banking, mobile payment systems, digital wallets) and residential location (urban, suburban, rural). The current usage of DPS is analysed through descriptive statistics and the relationship between demographic variables and various uses/services under DPS are assessed using non parametric tests. The findings reveal that there is a significant association between promotions associated with DPS and the intent to increase usage of DPS, although the combination of influencing factors vary among demographics. Furthermore, there is a significant association between changes in buyer behaviour associated with DPS and the intent to increase usage of DPS.