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Gamification and Sustainable Marketing: Opening the Research Agenda

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The Nexus between Marketing Mix Components and Retailer Satisfaction An Empirical Analysis

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The Behaviour of Consumers towards Subscriptions to Online Streaming Applications

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A Study on Demographic Influences on Changing Consumption Pattern of Consumers towards Indian Cinema

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An Investigation of the Factors that Impact Consumer Behavior in Relation to Over-the-Counter Pharmaceutical Products

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Best Practices for Stress Reduction and Wellbeing in Sales: A Framework for High Performing Business Teams

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RE Policy Options for India - Enablers and Barriers

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The Importance of Personal Branding in an Election Campaign: The Case of the Presidential Elections

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An Exploratory Study on Different Factors Influencing the Continuance Intention of the Consumer towards Digital Payment Systems

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Price Forecasting of Sweet Lime using Arima Model for Better Marketing Decisions

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The Impact of Self-Efficacy and Trust: Unraveling the Role in Fostering Continued Usage of Mobile Banking Apps in India

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Celeb vs. Non-celeb Induced Crisis: Publics' Emotional Valence on Social Media

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Inflation's Ripple Effect on Bank Shareholder Returns: Unveiling the Role of Credit Risk and Operating Margin through Structural Equation Modelling

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Crack Spread Forecasting for Supply Chain Optimization - A Hybrid Model using Time Series and Deep Learning with Bayesian Optimizations

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Consumer Viewpoint of Value Co-creation and Hedonic Value in the Hospitality Setting

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Classification of Homestay Tourists on their Environmental Values using Neural Networks

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Follower's Reactions to the Visual Design of Mature Instagram Influencer Women: A Qualitative Research

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Examine Strategies for Optimizing the Retail Supply Chain to Reduce Cost & Enhance Product Availability to Meet Consumer Demands

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Consumer Buying Perceptions Toward Over-the-Counter Antacids: An Exploratory Study

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Does Tourist's Emotional Experience Influence Destination, Image, Satisfaction, and Behavioral Intention in Spa Tourism?

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Servant Leadership and Dishonest Behavior among Retail Employees

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Creating Greener Pathways- Achieving Net Zero in the Oil and Gas Industry

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Sustainable Strategies of Ecotourism Enterprises in Conservation Areas: A Case Study of Surwahi Social Ecoestate Kanha National Park

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Challenges & Barriers for Nature Based Solutions for Indian Landscape

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