Журнал Академии маркетинговых исследований

1528-2678

Абстрактный

Sustainable Strategies of Ecotourism Enterprises in Conservation Areas: A Case Study of Surwahi Social Ecoestate Kanha National Park

Shruti Sharma Rana, Vedika Singh, Jayesh Panigrahi and Arpita Ghosh

Ecotourism enterprises are increasing in number to solve challenges faced by conservation areas. But they are yet to adopt sustainable strategies. The paper conducts a star (STR) mapping for factors for sustainability. The study focuses on operations of Surwahi Social Ecoestate Kanha (SSEK) in Kanha National Park, India. A materiality matrix was created for SSEK using qualitative semi-structured interviews to generate a SWOP, which was the basis for identifying the challenges and opportunities for the future growth of ecotourism enterprises in conservation areas. Sustainable strategies like stakeholder engagement, landscape planning, poverty alleviation, homestays, climate mitigation and resource regeneration were discussed.

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