Журнал Академии маркетинговых исследований

1528-2678

Объем 27, Проблема 1 (2023)

исследовательская статья

Entrepreneurial Marketing Drives MSME Sustainability? â?? Evidence from Indian MSMEs

  • Gururaj Phatak and Pushpa Hongal

исследовательская статья

The Imapct of Mobile Wallet Services in Cash-Less Economy through the Digital Revolution

  • Sreeram Kumar and Venu Madhav

исследовательская статья

Branded Spices VS Local & Home Made Spices in India - Which is Preferred More and Why?

  • Priyanka Dalmia and Vaishali Goel

исследовательская статья

Women Empowerment in Digital India and the Kerala Knowledge Economy

  • Manoj PK, Lakshmi, Sruthy Krishna and Reni Sebastian

Обзорная статья

IOS & Android Smartphones In India-Pricing and Marketing Strategy

  • Jaskaran Singh Saini and Dinesh Kumar Saini

исследовательская статья

She Teams Brand Awareness and Effectiveness for Womens Safety: An Empirical Study In Hyderabad

  • Vijaya Lakshmi, Debajani Sahoo and Achyut Telang

исследовательская статья

Become an Open Innovative Organization: An Integration Conceptual Framework

  • Munkaila Abdulai, George Cudjoe Agbemabiese, Peter Kwasi Kodjie and Ibn Kailan Abdul-Hamid

исследовательская статья

The Impact of Actor Age on Seniors Oriented Advertising Effectiveness

  • Senda Baghdadi and Hana Bennour

исследовательская статья

Farmer Producer Organizations Behavioral Intentions towards Fourth Industrial Revolution Technologies Adoption

  • Ganesh Kumar C, Meenakshi Sundaresan and Nitish Kumar Singh

исследовательская статья

Text Mining for Decision Making of Refurbished Smartphone based on Amazon Reviews

  • Abhishek Tripathi, Tripti Singh and Yatish Joshi

Обзорная статья

BTL Advertising Tools and Marketing Communication - A Literature Review

  • Bhagabat Barik and Snehashish Mukherjee

Обзорная статья

An Indian Start-Up Brands Odyssey

  • Ritu Srivastava and Piyush Gotise

исследовательская статья

E-Wallet Adoption among Indian Consumers: An Empirical Study

  • Girish Santosh Bagale and Rajshree Srivastava

исследовательская статья

Dynamics of Demographic Factors, Digital Usage and Choice of Crowdfunding In India

  • Seeboli Ghosh Kundu, Girish G P, Aruna B and Sharon K Jose