Seeboli Ghosh Kundu, Girish G P, Aruna B and Sharon K Jose
Startup revolution in India has been propelled by dawn of technology ensuring speediness, effectiveness, simplicity and diverse fundraising options available for entrepreneurs. Possibly India could create a sustainable environment for startups to flourish in years to come going by the initiatives taken by Government of India to promote and nurture the startup environment. Entrepreneurs today have started reconnoitering different newfangled fundraising options like crowdfunding. Conversely, India being a very diverse and a young country has ensued in Indian entrepreneurs being unalike and their picks being diverse from raising funds perspective. Over time crowdfunding has become an important platform for fundraising in India. In this study we empirically explored the dynamics of demographic factors, digital usage and the choice of crowdfunding as a viable option for raising pre-seed capital in India. The results of the study suggest that entrepreneurs’ based on demographic factors such as age, gender and educational background are significantly distinct in their understanding of using social media platforms for business.