Ashish Pati
Over the last twenty years Big Data has forcefully and emotionally penetrated almost every domain of human interest/action and it has (more or less consciously) become an (existing everywhere) presence of day to day life. The main questions this exploratory paper tries to address (throughout its two parts) are the following: What is the (actual) hit/effect of Big Data on Business & Management and how can businesses (through their management) power/advantage the (possible power or ability within/possibility of) Big Data to their benefit? A gradual, step by step approach (based on book-related review and a variety of secondary data) will guide the paper in search for answers to the abovementioned questions: starting with a well-said (with a small number of words) history of the topic Big Data as reflected in the world of college and a critical content analysis of the Big Data idea, the paper will then continue by focusing on some of the most significant realities and (popular things/general ways things are going) that describe/show the supply-side of the big data industry; the second part of the paper is dedicated to the (act of asking questions and trying to find the truth about something) of the demand-side of the big data industry by highlighting some (event(s) or object(s) that prove something)s (and projections) on the hit/effect of big data (information-giving numbers) on Business & Management (both at group and granular level) and exploring what companies could and should do (through their management) in order to best (take advantage of/make money from) the opportunities of big data and avoid/minimize the hit/effect of its threats.