Журнал Академии маркетинговых исследований

1528-2678

Объем 23, Проблема 3 (2019)

исследовательская статья

Exploring the Socio-Economic and Technological Situation of Indian Aviation Industry

  • Ashutosh Kolte, Balkrishan V. Sangvikar, Komal Tilak Shettigar and Kevin Francis Joy

исследовательская статья

Effect of Utilitarian Value and Hedonic Value on the Jambi Batik Purchase Decision

  • Dahmiri, Sigit Indrawijaya, Sylvia Kartika Wulan Bhayangkari, Nurida Isnaeni and Wirmie Eka Putra

исследовательская статья

Dispute Resolution of Online Shoppers In India

  • Hemant J. Katole

исследовательская статья

Does Packaging Influence Purchase Decisions of Food Products? A Study of Young Consumers of India

  • Sanjeev Kapoor and Niraj Kumar

исследовательская статья

Trust and Risk Perspectives of High Value Brands

  • Dr. Mohammed Laeequddin, Dr. K. Abdul Waheed and Dr. Ramkrishna Dikkatwar

исследовательская статья

Drivers of Marketing Channel Performance: Evidence from Iran

  • Mohammad Abbaszadeh, Mohammad Haghighi and Mohammad Rahim Esfidani

исследовательская статья

Cultural Values in Magazine Advertising: A Comparative Study of the Arab World and the United States

  • Najah Shahin, Morris Kalliny and Sami Shahin

исследовательская статья

Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework

  • Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman and Md. Mobarak Karim