Журнал Академии маркетинговых исследований

1528-2678

Объем 26, Проблема 5 (2022)

Краткий комментарий

The Impact of Ott Platforms on the Short Film Genre

  • Sharan Gupta

исследовательская статья

Factors Affecting Awareness towards Investment In Equity Shares: A Social Network Analysis Approach

  • Ranjit Singh, Jayashree Bhattacharjee and Kajol

исследовательская статья

The Shifts In Millennial Consumer Behaviour Due To Disruption Caused By Digital Wallets In India

  • Neha Gupta, Jennifer Jagose, Aditya Mulye

исследовательская статья

Impact of Financial Literacy on Financial Capability Evidence from Urban Working Women in Rajasthan

  • Monu Bhargava, Birajit Mohanty, Kavita Tak, Aashima & Saurabh Sharma

исследовательская статья

The Effect of Politicians use of Social Media on Citizen Political Commitment

  • Senda Baghdadi and Fatima Toukebri

исследовательская статья

Trustworthiness, Attractiveness, Prestige and Bfi with Parasocial Relationship: A Mediation Analysis

  • Rajender Kumar and Anshika Singh

Обзорная статья

Impact of Relationship Selling In Banking Sector

  • Renu Vashisth and Jyoti Gupta

исследовательская статья

Impact Of Covid-19 on the Morale of the Employees: The Mediating Role of Self-Efficacy

  • Amandeep Nahar and Meenakshi Thakur

Обзорная статья

A Study on Macro Economic Variables and their Impact on Gold Price In India

  • Sailaja VN, Akhil Kumar V, Padmini Kota VS

исследовательская статья

Cross Training and Its Impact on Employees In Manufacturing Industry

  • Swati Bhatia and Shipra Shrivastava

исследовательская статья

A Study on Customer Satisfaction of Bsnl: A Case Study of Krishna District

  • Balaji C.H., Revanth P and Dilip Chowdary N

Обзорная статья

A Study on Consumer's Perception towards Digital Payments In Rural and Urban Areas

  • Balaji Ch, Meghana K and Dheeraj Sai V.

исследовательская статья

An Empirical Study on Customer Satisfaction towards Organized Retail Outlets In Bengaluru City, Karnataka

  • Gondesi Santhoshi Kumarai, Parminder Kaur Bajaj, Sarita S Rana, Kethan, Jaggaih, Mahabub Basha S and Venkateswarlu Karumuri

Краткий комментарий

Entrepreneurial Attitude and Engagement among Women: An Empirical Study of Emerging Economy

  • Debajani Sahoo and Vijayudu Gnanamkonda

Обзорная статья

The Influence of Intrinsic and Extrinsic Motivation for Employee Compensation

  • Ilie Popa Georgiana-Florina, Tanase Veisa Alina and Bacanoiu Vaduva Cecilia