Журнал Академии стратегического менеджмента

1939-6104

Объем 22, Проблема 4 (2023)

исследовательская статья

Effects of Cost Leadership Strategy on Performance of Small and Medium Enterprises in Nigeria

  • Akeke Adenike Rita, Akeke Niyi Israel, Abiodun Oladimeji

исследовательская статья

Relationship marketing through the Customer Relationship Management (CRM) tool: case study with implementation strategies

  • Tatiane Mendes de Carvalho and Graziela Oste Graziano