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An Empirical Study on Assessing Brand Loyalty in Automobile Industry using Hidden Markov Model

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Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications

• Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh

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Branded Content in Fashion Research: Bibliometric Analysis by Correlations

• Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

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Yielding to Temptation Analyzing Billboard Advertisement and House Hold Consumers Perception in Pakistan

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How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction

• Ahmed Muneeb Mehta and Maham Tariq

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Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe

• Tayengwa Chitauro and Reinford Khumalo

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Changing Consumer Values and Shopping Behaviour in India

• Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

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Factors Influencing Customers Buying Decision towards Shopping Online and Offline with Reference to Coimbatore City

• Nedunchezhian, V.R and Suresh Babu, R

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Consumer Preferences and Future Impact on the Algerian Car Market

• Soufyane Bouali, Selma Douha and Mohsen Debbabi

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Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet

• Bidyut Jyoti Gogoi

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An Empirical Study of the Dimensions of Entrepreneurial Marketing

• Ranbir Singh Sodhi and Dhananjay Bapat

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Marketing Education, the Nigerian Experience: A Meta - Analysis

• Adefulu Adesoga and Adebowale Ilesanmi Sunday

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E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses

• Isar Kiani, Fariba Latifi and Fatemeh Aliakbari

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An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing

• Ram Komal Prasad and Sanjeev Verma

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A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy

• Jayshree Jaiswal

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Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

• Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

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Online Video Narratives-Striking the Right Chords?

• Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya

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Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction

• Achutha Jois

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Kuwaiti Consumers Attitudes towards Adapted Perfume Advertisements: The Influence of Cosmopolitanism, Religiosity, Ethnocentrism and National Identity

• Mohamed M. Mostafa, Fajer S. Al-Mutawa and Mohaned T. Al-Hamdi

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Digital Integrated Marketing Communication (Dimc) and its Logical Relationship with Co-Branding and Brand Values with Reference to Coke Studio

• Anand Shankar Raja M

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An Examination of Customer Relationship Value in high vs low Technology Industries

• Neeru Sharma

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Measuring and Managing Returns to In-Store free Sample Promotions

• Chanil Boo