Журнал Академии маркетинговых исследований

1528-2678

Объем 23, Проблема 2 (2019)

исследовательская статья

Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services

  • Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

исследовательская статья

What Determines Split Banking? Evidence from Indian Exporting SMEs

  • Manpreet Kaur

исследовательская статья

Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)

  • Ahmad Hanfan, Ahmad Ikhwan Setiawan and Dr. Hayati Nupus

исследовательская статья

How effective are Your Actions? Impact of Perceived Consumer Effectiveness on Green Purchasing Behavior

  • Dr. Manoj Das and Dr. Mahesh Ramalingam

исследовательская статья

The Auditor's Professional Judgment Process

  • Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

исследовательская статья

Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China

  • Yiyi Wang and Md. Jahidur Rahman

исследовательская статья

The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers

  • Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

исследовательская статья

Does Joint Marketing Promotions Result In a Prisoners Dilemma?

  • Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,