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A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction

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Gen Z, Instagram Influencers and Hashtags Influence on Purchase Intention of Apparel

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Incorporating Sustainability in the Realm of Marketing: A Theoretical Framework

• Pingali Venugopal

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Technology Acceptance Model and Social Commerce Sites Usage: An Impact of Social Influence and Social Capital

• Kamaljeet Kaur and Dr. Satinder Kumar

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Affective Priming Technique in Advertising - An Empirical Study with Reference to Fast Moving Consumer Goods Sector

• N Meena Rani and Divya Nair

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Changing Consumer Behaviours towards Online Shopping - An Impact of Covid 19

• Anupam Sharma and Deepika Jhamb

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Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory

• Arvin Subramanian, Dr. A. Seetharaman and Dr. K. Maddulety

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The Determinants of Customer Shop Online: A Case of Study from Indian Context

• Dr. Jaipal Rathod and Mr. Gosala Raju

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Is Smartphone Loafing Energizing, Creative, Innovative and Productive at the Workplace?

• Fouzia Hadi Ali and Ahmed Muneeb Mehta

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Impact of Emotional Labor Strategies on Emotional Exhaustion: Mediating Effect of Anxiety in Pakistani Hotel Industry

• Nazia Rafiq, Dr. Abdus Sattar Abbasi, Shrafat Ali Sair and Ahmed Muneeb Mehta