Журнал Академии маркетинговых исследований

1528-2678

Объем 23, Проблема 4 (2019)

исследовательская статья

Economic Benefit and Implication of Exploring Prisoners Employment: Scholars Perspective for Case of the Nigerian Inmates in Malaysia

  • Yusuff Jelili Amuda, Abideen Adeyemi Adewale and Oladokun Nafiu Olaniyi

исследовательская статья

The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

  • Houssem Edine Nasr and Kaouther Saied Ben Rached

исследовательская статья

An Enhancement of Takaful Marketing in Malaysia in the 21st Century

  • Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman

исследовательская статья

Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

  • Gulnara Z. Karimova and Amir Shirkhanbeik

исследовательская статья

The Effect of Customer Prioritization Strategy on Customer Entitlement

  • Svetlana V. Davis

исследовательская статья

Creating Consumer Personality Profile by Using 3m Model and Paradoxes of Technology

  • Angelica Bahl and Sally Baalbaki-Yassine

исследовательская статья

A Model of Service Quality to Improve International Airports Ranking Stars

  • Ida Nuraida and Lilian Danil

исследовательская статья

Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model

  • Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak

исследовательская статья

Customer Value in Improving Indihome Customer's Trust in West Java

  • Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi

исследовательская статья

How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?

  • Saad A. Alhoqail, Hyun Young Cho and Kristopher Floyed

исследовательская статья

The Influence of Selfies on Product and Image Evaluation

  • Patrick A. Barbro

исследовательская статья

Mobile Internet use by Generation Z: Evidence from an Emerging Market

  • Rania S. Hussein and Mahmoud Attia

исследовательская статья

Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia

  • Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih

исследовательская статья

Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia

  • Willy Arafah, Nico Lukito and Richardus Rikang

исследовательская статья

Factors Effecting Purchase Frequency in Turkey: An Application on Smart Phones

  • Baris Batuhan Gecit

исследовательская статья

Relationship between Service Quality and Customer Satisfaction in Airlines Industry

  • A. Thirunavukkarasu and V. R. Nedunchezian