Журнал Академии маркетинговых исследований

1528-2678

Объем 22, Проблема 4 (2018)

исследовательская статья

Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers

  • Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi

исследовательская статья

Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India

  • Sanjeev Verma, Mohit Kalra

исследовательская статья

Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?

  • Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin

исследовательская статья

A New Perspective on the Cognitive Representation of Internal Reference Price

  • Rajesh Chandrashekaran

исследовательская статья

Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment

  • Salimi Mitra, Khanlari Amir

исследовательская статья

Scale Development and Initial Validation for Consumption Masstige

  • Solon Bevilacqua

исследовательская статья

Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing

  • Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

исследовательская статья

Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation

  • Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos

исследовательская статья

Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites

  • Ishfaq Hussain Bhat, Soumya Singh

исследовательская статья

Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis

  • William C Martin, Arezoo Davari