исследовательская статья
Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers
исследовательская статья
Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India
исследовательская статья
A New Perspective on the Cognitive Representation of Internal Reference Price
исследовательская статья
Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment
исследовательская статья
Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing
исследовательская статья
Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites
исследовательская статья
Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis