Журнал Академии маркетинговых исследований

1528-2678

Объем 28, Проблема 2 (2024)

Обзорная статья

The Impact of Social Media Influencer Marketing on Consumer Behavior and Brand Loyalty

  • Nabirasool D, Suneel Sankala,Reddy Praneeth Karnam, Vijaya Kumar V., and Syed Mohammad Ghouse

Обзорная статья

Role of HR in Developing and Implementing Effective Performance Management Systems

  • Vivek Pimplapure, Anurag Joshi, Yogesh Gharpure, Mahesh Joshi, Bhavini Patel and Pushparaj Kulkarni

Обзорная статья

AI Applications in Personalized Marketing and Customer Engagement in the Retail Banking Industry

  • Suhas Sushant Das, Ashish Manohar, Rajesh P. Jawajala, Dhanalakshmi K, Mayadevi Jadhav and Dharini Raje Sisodia

Обзорная статья

Evaluating the Effect of COVID-19 on Major World Indices: In relation to Gold, Silver, Crude Oil, and Bitcoin

  • Sushil Kumar Gupta, Atul Fegade, Pradip Padhye, Ashish Mohture, Prashant Kalshetti and Y Suryanarayana Murthy

исследовательская статья

Banking Digitalisation: An Analysis of Literature Using Bibliometric Analysis

  • Ruchi Singhal, Sangeeta, Dolly, Sanam Sharma, Manika Garg and Ruchika Bhateja

Обзорная статья

Agri-Ecotourism giving New Dimension to Rural Marketing and Economic Advancement

  • Jolly Masih, Mohit Sharma, Neha Saini and Ashish Sharma

исследовательская статья

Financial Performance Measurement of Public Sector Banks with Special Reference on NPA

  • Nidhi Sharma and Tailor R.K

Обзорная статья

Assessment of Market Value of the Direct Benefits from a Protected Area: A Case of National Chambal Sanctuary, India

  • Nidhi Yadav, Naresh Chandra Sahu, Dukhabandhu Sahoo and Meenakshi Gupta

Обзорная статья

Influence of Digital Marketing (Social Media) on the Customer Perception of the Quick Service Restaurant Industry

  • Avinash Kumar Singh, Subhabaha Pal, Mukesh Shekhar and Anmol Mehta

Обзорная статья

Product Innovation and Growth of Selected Brewing Firms in South-East, Nigeria

  • Eneremadu Kingsley Enyinna, Uhegbu Moses and Iheoma Chikezie

Обзорная статья

Validation of Customer Engagement Scale in Millennials in Digital Era

  • Satish Chandra Ojha, Teena Bharti, Reetu Singh and Urvashi Baronia

Обзорная статья

Decoding Sustainable LPG: A Topic Modeling Study on Emerging Patterns and Practices

  • Abhijit Deb Roy, Praveen Kumar, Debashish Jena and Shrawan Kumar Trivedi

исследовательская статья

Block Chain Intervention in the Tourism Industry: A Systematic Review

  • Uday Salunkhe, Chitralekha Kumar and Shivang Jitendra Khare

исследовательская статья

Impact of Covid-19 on Migration and Economy in India

  • Tamana Gupta, Roop Lal Sharma and Ajay Kumar Sharma

исследовательская статья

Bridging Profit and Purpose through Social Entrepreneurship: The Case of Rangsutra Crafts India

  • Jolly Masih and Ashish Sharma

Обзорная статья

Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for Inquiry

  • Kunal Gaurav, Varsha Shriram Nerlekar, Kolachina Srinivas and Aishwarya Suraj Ray

Обзорная статья

An Integrative Review on Online Impulse Buying: Antecedents and Consequences

  • Jyoti Tandon, Vikas, Rajan Yadav and Saurabh Agrawal D