Журнал Академии маркетинговых исследований

1528-2678

Объем 26, Проблема 2 (2022)

исследовательская статья

Can Human Capital Promote Self-Leadership? A Study on the Contingent Marketing Workforce of India

  • Musarrat Shaheen, Keerti Shukla, Sonali Narbariya, A.K. Subramani and N. Akbar Jan

исследовательская статья

The Impact of Ethiopian Culture, Oromia Subculture and Cross Culture Western/European on Consumer Behavior

  • Duba Malicha Guyo and Mohammed Arshad

исследовательская статья

A Market Study of Drone Management for Handling Emergency Response at Airports In India

  • Archana Raja and Kishore Kunal

исследовательская статья

Fitting In Organizations: Is It Crucial for Employee Management?

  • Swaty Wadhwa and Kanika Wadhwa

Обзорная статья

Perceptive on Online Education In Enabling Digital Learning

  • Situn Krishna Sahu and Savanam Chandra Sekhar

исследовательская статья

Sustainable Tourism Behaviour In the Post Pandemic Era

  • Shveta Kalra and Chhavi Taneja

исследовательская статья

Impact of Brand Activism on Millennials and Generation Z

  • Pardeep Kumar

исследовательская статья

A Marketing Survey on Precision Learning using Artificial Intelligence and Its Impact In India

  • Kishore Kunal, S. Shyni Carmel Mary, Mj Xavier and C. Joe Arun

исследовательская статья

Conceptualizing and Operationalizing Customer Perceived Ethicality (Cpe) In the Indian Service Sector

  • A N Ravichandran, Bilal M Khan and Shanthi Venkatesh

исследовательская статья

Price Perception & Continued Intention To Buy Organic Food: A Mediated Moderation Model

  • Priya K.M. and Uma Pricilda Jaidev

исследовательская статья

Innovative Marketing for Entrepreneurial Success

  • Som Aditya Juyal and Amit Nautiyal

исследовательская статья

SAARC's Strategic Resurgence: Impasse and Opportunities

  • Anupam Agarwal and Deepak Jain

исследовательская статья

Predicting the Dynamics of Customer Repurchase In Internet Shopping-An Artificial Neural Network (Ann) Approach

  • Magesh Kumar R, Pradeep E and Sunil Vakayil

исследовательская статья

The Dark Side of the Business to Customer Relationship

  • Emeka Ndaguba, Sijekula Mbanga, Anthony Kambi Masha and Emeka Okonkwo

исследовательская статья

Impact of Life Style and Cultural Values on Impulse Buying Behavior

  • Qasim Ali Shah

исследовательская статья

A Study on Senior Secondary Schools In India using Eduqual Variables

  • Sonali P. Banerjee, Deepak Jain, Sunetra Saha and Anshu Yadav

исследовательская статья

Sustainability In Apparel and Textile Supply Chains With Blockchain Technology: A Bibliometric Analysis

  • Mohit Saxena, Tarannum Saxena and Nitin Seth

Обзорная статья

Hr Analytics and Business Performance-A Mediation Model

  • Gayathri R, Shivaprasad G, Ravindra Babu S