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The Role of Digital Marketing in Human Resource Management

• Deepti Sharma, Priti Verma and KDV Prasad

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The use of NFC Credit and Debit Cards by Banking Customers in Rajasthan, India (with special reference to Near-Field Communication)

• Kamna,Tina Shivnani and Jampala Maheshchandra Babu

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An Empirical Study of Impact of Financial Inclusion on Socio Economic Status of Urban Poor: With Special Reference to Delhi Slums

• Rajender Kumar and Bhoomika Garg

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Exploratory Analysis of use of Customer Relationship Management Approach towards Retention of Customers in Automobile Industry

• Ankur Kumar Rastogi, Hemlata, Ravindra R Kaikini, Adyar, Abhijeet Chavan,Sukhmeet Kaur and Geetika Madaan

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Farmer′s Protest Vis-A-Vis Agrarian Distress in India- A Revisit

• Ajay Kumar Sharma, Meenakshi Gupta, Roop Lal Sharma and Sandeep Sharma

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The Impact of Social Media use towards the Psychological Well-Being of University Students

• Prabha Kiran, Rumki Bandyopadhyay, Puja Chhabra Sharma, M.R. Vanithamani, Monika Gadre and Gautam Bapat

исследовательская статья

Sold! Threshold Pricing Effects in Online Negotiations

• Brian R. Kinard

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A Review of Neural Network Applications in Derivative Pricing, Hedging and Risk Management

• Sumit Kumar

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A Review of ESG Integration & Return of Financial Instruments in Various Market Segment and Societies

• Sumit Kumar

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Growth of Cloud Hosted Data Mining Techniques in IOT Enabled Business Application: A Survey based on Users Experience

• Sumit Kumar

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Social Entrepreneurship and the Capability Approach: An Empirical Study

• Madan Lal, Ramesh Kumar, Rakesh Kumar and Rajender Kumar

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The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress

• Mano Ashish Tripathi, Ravindra Tripathi, Shekhar Saroj and Uma Shakar Yadav

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A Study of Green Marketing Strategies Adopted by Marketers

• Krishanveer Singh

исследовательская статья

Analyzing the Causal Relationship between Selected Macro-Economic Variables and Happiness Index: Empirical Evaluation from Indian Economy

• Gunjan Anand, Tarika Nandedkar and Amit Kumar

исследовательская статья

Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence

• Jaheer Mukthar KP, JK Singh and Sanjay Kumar Singh

исследовательская статья

Design and Development of Scale of Measurement for Effective Service Delivery in India

• Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha

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Acknowledging the Women Entrepreneurship′s Scope in J&K through Recognizing Effect of Digitalization

• Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

исследовательская статья

Employee Behaviour towards using ICT devices in Urban Public Transportation: An Empirical Study

• Thirupathi Chellapalli

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Customer Experience of Banking Self-Service Technologies in India′s An Empirical Study

• Thirupathi Chellapalli

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24-Hour Online Shopping: A Study in Indian College Online Shoppers

• Sau K Leung

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Factors Affecting the Efficiency of Indian Banks using Camels Model Via Panel Data Analysis

• Rashmi Soni and Srijanani Devarakonda

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Job Satisfaction and Brand Reputation in the Setting of Higher Education Institutions: A Mediating Role of Viral Marketing

• Venus Kalra and Rohan Sharma

исследовательская статья

Are Returns Conditional upon the Beneish M score?

• Girish Jain and Amarnath Bose