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Practical Assessment of Good Practices in Structural Equation Modeling (SEM) Analysis: A Study on Consumer Socialization

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A Study Comparing Consumer Perception towards Shopping from Online Stores v/s Supermarkets in India

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A Journey from Persuasion to Decision of Generation Z: Empirical Evidence of Rhetoric Effect Strategies in Advertisement

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A Conceptualization of Marketing through the Perspective of Semiotics

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The Adoption of Digital Political Communication Strategies during the Electoral Campaign of Presidential Candidates and Non−Presidential Candidates

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Public Service Delivery Facades: Measuring Effectiveness through Grey Relation Theory

• Ram Komal Prasad and Rajendra Kumar Tiwari

исследовательская статья

Factors Shaping Consumer′s Green Perceived Value, Self−Brand Connection and Brand Loyalty for Green Brands In India

• Balakrishnan Menon

исследовательская статья

Effect of Attitude-Behavior Gap and its Repercussion on Purchasing Green Vehicles to Support Sustainable Consumption: Perspectives from India

• Sunetra Maitra Paul and Pinaki Ranjan Bhattacharyya

исследовательская статья

The Fourth Industrial Revolution: Embracing Digital Disruption in Retail

• Prasada Rao S.S., Geetika Madaan, Abhijeet Chavan, Janaki L, Satish Kumar R and Nityananda Barman

Редакционные статьи

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• Kishore Babu B

Обзорная статья

Role of Women In Micro or Unorganised Entreprises by the use of Fin-Tech for Sustainable Development India and Effect of Digital and Financial Awareness: Investigation of the Relation with (Utaut) Model

• Ashish Kumar, Mitu Mandal and Uma Shankar Yadav

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Digital Payment Expansion A Boon for the Travel and Tourism Industry in India

• Nishitha, P., Savanam Chandra Sekhar, Nikas Reddy, G.S.S., Pravallika Reddy, M, Lahari Chowdary, V and Anjani, R

исследовательская статья

Effect of Institute and Lms Service Quality on Hei Brand Equity: A Qualitative Investigation

• Rashmi Mishra, Rajendra Kumar Jain and Abhishek Mishra

Редакционные статьи

MSMEs Sustainability in India

• Kishore Babu B

исследовательская статья

An Investigation of Gig Platforms Mediated Car-Hailing Services: An Approach Dissecting Online and Offline Perspectives

• Mano Ashish Tripathi, Shusmita Tripathi, Uma Shakar Yadav and Ravindra Tripathi

Краткий комментарий

Over View of Carbon Market in India

• Kishore Babu B

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Revisiting Followership through Bibliometric and Content Analysis

• Shubhangi Sharma, Amit Adlakha and Shikha Rana

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Meta Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers

• Praful Vijay More, Ashu Sharma and Christine D'Lima

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ICT and Women Empowerment in Digital India: A Global Perspective

• Manoj PK, Sruthy Krishna, Jayson Jacob, Reni Sebastian and Lakshmi

исследовательская статья

Is Patient Experience the New Normal in Healthcare Sector?

• Madasu Mallika Rao, Udaya Shankar, Madasu Bhaskara Rao and Veerapaneni Lohitha

исследовательская статья

Comparative Analysis of Carbon Foot-Print and Energy Consumption of Crypto-Mining Consensus Methodologies

• Sumit Kumar

исследовательская статья

Impact of Volatile FX Market on Indian Masala Bond Price during COVID 19

• Sumit Kumar

Обзорная статья

Impact of Green Marketing on Market Performance in Rural India

• Mustafizul Haque, Md Wasim Akhtar, Renu Bala and Md Sikandar Azam

Обзорная статья

Consumers Perceived Advertising Value and Attitude towards SMS Advertisements: The Case Of UAE

• Mohammad Shafiq Obeidat, Syed Rizvi, Akram Matarneh, Daniel Young W, Marwan Abdo and Mohammed Al Hashimi

Обзорная статья

The Influence of Ewom and Celebrity Appeal on Brand Preference of Female Consumers: A Critical Study with Special Reference to Cosmetic Products

• Lalit Kumar and Monika Bangari