Журнал Академии маркетинговых исследований

1528-2678

Объем 25, Проблема 3 (2021)

исследовательская статья

Impact of Celebrity Endorsement on Gen Y In India

  • Pingali Venugopal

исследовательская статья

Marketing of Un-Manufactured Tobacco In Zimbabwe and the Export Market

  • Tayengwa Chitauro

исследовательская статья

Impact Of Hedonic Motivation And Perceived Moral Obligation On Green Products Purchase Intention among Centennials.

  • Nagarajan Shanmugavel and Sathish Solayan

исследовательская статья

Financial Integration and Economic Growth In the Southern African Development Community.

  • Ch. Paramaiah and Pranav Kumar

исследовательская статья

Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market

  • Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

исследовательская статья

Analysis of Digital Marketing Strategies for Artists During the Pandemic

  • Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

исследовательская статья

Customer Satisfaction and Loyalty In Retailing In the Covid19 Pandemic

  • Bidyut Jyoti Gogoi

исследовательская статья

Measuring the Level of Entrepreneurial Drive of Indian Micro-Entrepreneurs Using Psychological Variables and Carland Entrepreneurial Index

  • Namrata Chatterjee, Niladri Das, A K Subramani and N Akbar Jan

исследовательская статья

Adoption Of Digital Marketing In Agribusiness: A Conceptual Study

  • Vasumathi P and Joe Arun C

исследовательская статья

Customers Perceptions of Online Retailing Service Quality and Their Loyalty

  • Vikas Gautam and Vikram Sharma

исследовательская статья

Marketing And Society: Marketing Contribution Gaps Model

  • Pingali Venugopal

исследовательская статья

A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption

  • Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh