Журнал Академии маркетинговых исследований

1528-2678

Объем 23, Проблема 1 (2019)

исследовательская статья

Examining the Conceptualizations of Customer Experience as a Construct

  • Jyothi Chepur, Rajashekhar Bellamkonda,

исследовательская статья

Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media

  • Nagaraj Samala, Sapna Singh, Rhulia Nukhu, Mansi Khetarpal

исследовательская статья

Impact of Digital Strategies on Consumer Decision Journey: Special

  • Sabyasachi Dasgupta, Priya Grover

исследовательская статья

Challenges Faced by Indian Msmes in Adoption of Internet Marketing and E-commerce

  • Vidit Mohan, Salman Ali

исследовательская статья

Channel Strategy and Marketing Performance of Selected Consumer Goods Firms in Lagos State, Nigeria

  • Adefulu Adesoga D., Adeniran James A.

исследовательская статья

Perception of Consumers Towards Social Media Practices Used by Marketers for Creating Brand Loyalty

  • Uttera Choudhary, Priya Jhamb, Surinder Sharma

исследовательская статья

SME Performance: Impact of Market, Customer and Brand Orientation

  • Ahmed Al Asheq, Md Uzzal Hossain

исследовательская статья

How to Strategize SMEs Capabilities Via Entrepreneurial Marketing Approaches

  • Sheerad Sahid, Suriani Abdul Hamid