Prof.Dr.Kittisak Jermsittiparsert, Asst.Prof.Dr.Siridech Kumsuprom
The aim of the study was to examine the association between the psychological traits and organizational performance (OP) through the moderation effect of entrepreneurial orientation (EE) in the pharmaceutical firms of Thailand. The data was collected from the 290 senior managers of pharmaceutical industry of Thailand. The key findings have shown that psychological traits have a significant association with the OP through the dominance and self-efficacy. Thus, this indicates that dimensions of psychological traits are considered a significant predictor for the OP. Moreover, on the other hand, it has shown that EE did not significantly moderates in the relationship of psychological traits dimensions and OP. This might be raised that entrepreneurial were not significantly contributing in the pharmaceutical industry of Thailand and have a conflict of interest. The research limitations had also discussed at the end of the research.