Журнал правовых, этических и нормативных вопросов

1544-0044

Абстрактный

The Influence of Digital Marketing and Customer Perceived Value through Customer Satisfaction on Customer Loyalty

Gunawan Bata Ilyas, Abdul Razak Munir, Hasmin Tamsah, Heriyanti Mustafa, Yusriadi Yusriadi

The regression coefficient value β1 = 0.137 with a significance level of 0.00 which means significant (Sig <0.05). 2) The effect of the custom variable perceived value on customer satisfaction is positive and significant. The regression coefficient value β2 = 0, 293 with a significance level of 0.03 which means significant (Sig <0.05). 3) The influence of digital marketing variables on customer loyalty is positive and significant. It was found that the regression coefficient value β3 = 0.248 with a significance level of 0.00 which means significant (Sig <0.05). 4) The effect of the variable customer perceived value on loyalty is positive and significant. The regression coefficient value β4 = 0.431 with a significance level of 0.00 which means significant (Sig <0.05). 5) The influence of the customer satisfaction variable on customer loyalty is positive and significant. The regression coefficient value β5 = 0.394 with a significance level of 0.03 which means significant (Sig <0.05). 6) The influence of digital marketing variables through customer satisfaction on customer loyalty is positive and significant.