Suhluli, S.
IoT wearable devices have inferences for fitness and health, whilst, fitness wearable can encourage healthy behaviour and enhance an individual’s entire health along with quality of life. Although fitness wearables have numerous benefits, privacy concerns associated with data gathered stay as a main barrier to implementation of fitness wearables. The aim of the research is to investigate into the impact of manipulating IOT wearable devices’ control on the privacy concerns. The objective of the research is to explore the possibilities of eliminating or reducing the privacy concerns in the health care sector, since it is among the sectors commonly facing privacy concerns in both developed and developing countries. The insight and feedback of end-users carry equal importance for creators for developing optimal devices, and to empirically identify and test the individual attitude. This study emphasises on interpretivism philosophy, in support of deductive approach which is affiliated with the particular understanding of and interference in actuality. The researcher has taken a deductive approach, which has obliged with social theory and then testing its implementation with data. The quantitative method has been chosen by the researcher to collect the data for the survey. There were 250 respondents who participated in the survey. In addition, after collecting the data ANOVA analysis was performed to relate the demographics of the respondents of the groups.