Etsa Astridya Setiyati, Raden Aditya Kristamtomo Putra & Nova Kartika Sari
This research aimed to investigate the influence of marketing activity on profitability and market value in manufacturing companies listed on the Indonesia Stock Exchange. This study used 15 manufacturing companies from 2018 until 2020, with 45 annual reports observed. The results showed that firm age as the component of marketing activities positively influenced companies' profitability and market value. The marketing expense positively and significantly influenced profitability and market value represented by EPS and Market to Book Ratio. Firm size negatively influenced profitability and a positive influence on the market value represented by EPS and Tobins'Q.