Журнал Академии стратегического менеджмента

1939-6104

Абстрактный

Technology Adoption in Banking Sector: The Indian Context

Reepu, Rakhi Arora

This industry has been developing without leaps and bounces since the nationalization of the banks in India and addressing the demands of the different sectors of society. Recently the banking sector has made quick headway by leveraging IT as a platform and trying to soar greater altitudes. Customer conscience has prompted banks to adopt the most sustainable best practices in the world that focus on significant issues including the market, clients, competition, technology and society. Indian banking has adopted a number of strategies to accelerate growth for space and time, but still has to take steps in risk, security and so on. The research is carried out utilizing primary data from a structured questionnaire from 100 respondents. This survey is conducted in order to determine the knowledge of the consumer of different bank technologies Such as online banking, Mobile Banking, ATM, debit card, RTGS and credit card. The present study explores the effects of the Internet and mobile banking in India and hence the impacts on internet banking and mobile banking of perceived utility, perceived usability and perceived risk. This study looks at the emerging developments in the Indian banking industry. Different banking concerns were also discussed.

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