Tran Van Trang, Quang Hung Do, Nguyen Thi Bich Loan
Work value has long been considered as one of the critical reasons for the youngsters’ career choices. Nevertheless, how work values change in a specific context and their impact on entrepreneurial intention has not been fully examined. This study investigates the relationship between Vietnamese students' work values and entrepreneurial intention. Based on a survey of 805 students in Business Administration, E-Commerce, Human Resource Management, and Marketing, the study identified the 8 most important work values of Vietnamese students, in which "Social status" is a very unique value of the Vietnamese collectivist culture and prominence to self-respect. The research findings also show that students who appreciate Autonomy and Authority and Challenge tend to be an entrepreneur; on the contrary, students with work values including Work load or Security will choose to be a wage employee. Based on these results, various recommendations have been proposed for improving entrepreneurship education in Vietnamese universities