Olga Sukhorukova, Zoya Grygorova, Alla Kvasko, Maksym Siryk, Yevgeniy Bobrov
The article forms a comprehensive understanding of the options for combining investment activity and strategic management within a company. System-forming factors for providing investment activity of companies are identified and typical principles are identified for building new systems of investment processes strategic management. A company investment strategy development model is designed and filled with tools. Indicators for determining investment potential of a company within the strategy of its operation are highlighted and analytically substantiated.