Elkana Timotius, Hamidah, Wibowo
The current competitive business environment is rapidly changing. Human resource is the main key to the business in recent years. In today’s retail business, the role of store leader is very important because the retail store performance is determined by a store leader. Unfortunately, some store leaders do not have the right mindset when running their job. The concept of intrapreneurship is to transform the personal initiative, innovative behaviour, and managerial skills into an individual performance. This framework of intrapreneurial mindset is expected to answer the gap in an empirical situation. The aim of this qualitative research is to construct the theoretical model by analyzing data inductively in the grounded theory approach. It utilizes interviews, observation and document analysis. Twenty-five individuals in a bicycle retail chain store in Indonesia were interviewed as theoretic samples. The result of research findings is the consistency of retail store leader who has an intrapreneurial mindset will always involve the team and work for mutual achievement that prioritizes company's objective. It is useful for retail business practitioners to assign individual as a retail store leader. In addition, it also provides some suggestions to employees to improve their performance in business.