Erfan, N., Gangwani, S., & Belgacem, S. B.
Disposition effect is crucial in making an investment decision rational. The disposition effect impacts the quality of decision of the investors. The study highlights the significance of the disposition effect on the investment pattern of women investors and attempts to understand the impact of disposition effect on decision making process of women investors and stock market. Related academic literature was reviewed and many remarkable associations of the disposition effect with related investment decisions among women investors were discovered. As a result, study constructs a theoretical framework after reviewing relevant literature. This framework will facilitate investors and stockbrokers to create awareness about effective investment decisions. The reviews encompass diverse studies wherein the relationships amid disposition effect among investor women and factors affecting it have been examined. The study provided guidelines to help women investors take better investment decision. Utilizing the anticipated logical conceptual framework, brokers can analyze and improve their marketing and promotional strategies successfully.