Halyna Apelt, Volodymyr Velykochyy, Olena Zhehus, svitlana Filiuk, Marianna Zhumbei
The ways of improving communication with customers and increasing confidence in the process of providing travel services were justified: improving the quality of services, the use of Internet marketing, adjusting the staff motivation system. A strategy for providing customer-oriented travel services based on improving communication with customers and accounting values was developed. The strategy is to focus on improving services, their parameters, making full use of quality characteristics. As a result, the travel company will be able to optimize financial performance, improve innovative products and improve the level of service. This will allow the growth of the client base and the strengthening of the rating of travel companies.