Deni Danial Kesa
The purpose of this paper is to explain how local wisdoms influences financial literacy and innovative thought in the rural development of entrepreneurship. It is anticipated that the village will produce more entrepreneurs, who will eventually be able to enhance the village's performance. This writing technique employs a quantitative method with regression by calculating the questionnaire-based elements of the role of financial literacy and creative thinking variables. Researchers use SPSS 26 to processes samples according to 97 different villages. The results of this study indicate that indigenous knowledge plays a significant role in fostering the growth of financial literacy and innovative thought in a rural entrepreneurial environment. Some positive local wisdom and Sundanese culture form an adaptable and resilient personality that serves as a solution to the numerous problems rural areas confront.