Fabio Emanuel Farago, Wladimir Denkewski, Mariane Lemos Lourenco, Jane Mendes Ferreira Fernandes
This article aims to contribute to the literature of dynamic capabilities by evidencing how they can explain the creation of new businesses through the entrepreneur's acting. It was used content analysis on the La La Land film, considering the dynamic capabilities division proposed in three dimensions: sensing, seizing and transforming. The results evidenced that the dynamic capabilities can explain how new business are created by demonstrating: (i) how the entrepreneur's ideas, imagination and instinctive notion make opportunities to be sensed; (ii) how decision-making on capturing opportunities and mobilizing the resources allows the enterprise to move from an idea to reality; (iii) how the transforming adapted the entrepreneur in face of adversity’s, and for reconfiguring the market. In this sense, the dynamic capabilities are present in the entrepreneur even before the existence of the formally constituted organization and are elements without which the enterprise would not be viable.