Noorjahan Sherfudeen, Wejdan A. Alhammad, Nouf Mohammed Rasheed, Danya Salem Bashraf
The world is currently experiencing significant challenges caused by the outbreak of the COVID-19 pandemic. Most people are staying at home to reduce the spread of the virus which influenced people to embrace e-commerce and online banking. Presently, people are carrying out online shopping from various e-commerce websites. COVID-19 has, therefore, revolutionized online shopping and banking. While the e-commerce evolution provides an opportunity for businesses to enhance their digital capabilities during the COVID-19 era, understanding and addressing concerns about trust, privacy, security, and attitudes towards online shopping and banking is an imperative effort that has to be made by organizations to consistently and transparently expedite their engagement with customers. As such, this research paper applies SPSS to carry out a critical analysis aimed at identifying the critical and dominant factors for establishing trust in e-commerce, to review the role of customer attitudes towards online banking, and to assess the relationship between trust, privacy, and security of e-commerce websites during a pandemic. The findings indicate that the size of online transactions and e-commerce has exploded during the COVID-19 epidemic. The purchasing behaviors of customers have been transformed as consumers turn to online buying while businesses design websites and applications to serve these growing interests. The customers' attitudes towards online shopping and banking have positively changed because of the outbreak of the pandemic. The findings identified that consumer’s trust in e-commerce websites or new apps is directly and positively related to attitude and security, but a negative relationship between trust and privacy.