Samson Nambei Asoba, Nteboheng Patricia Mefi
The study was based on the need to inform the fundamentals of successful agribusinesses in rural communities. This was found to be important following observations that emerging economies have a greater part of the population relying on agrarian activities. In respect of the above premises, this start investigated the determinants of success agribusinesses at a rural community following the agentic view of phenomena. The methodology adopted was based on a followed the constructive paradigm based on the thematic analysis of responses provided to an open ended questionnaire. The open ended questionnaire required participants to provide a narration of how they have succeeded in running their agribusiness enterprises of the years. The study found that require strong entrepreneurial traits and skills, good management skills as well as value their contribution to community welfare so that they are able to manage conflict relations that may be part of agribusiness operations. The study also found evidence in support of literature perspectives for the strong need for technological adoption and digitalisation of their enterprises. Following this study, it is recommended that agribusiness entrepreneurs should enhance an intrinsic value for society’s welfare so that they can be able to deal with conflict situations in line with the agentic view.