Журнал Академии маркетинговых исследований

1528-2678

Абстрактный

A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks

Krishnamurthy Naidu S, Rambabu K, Rama Swathi R.S.V. and Satyanarayana D

The analysis of various elements of ATM problems will help the bankers to improve the customer satisfaction. In the present study, the problems faced by customers of Andhra Bank and ICICI Bank are studied and presented. The problems faced by the customers in operating ATM are Cards get blocked, Machine out of cash, Nonprinting of statement, Machine out of order, long waiting time in queues and Reduction in balance without cash payment. The above problems have been studied and compared between Andhra Bank and ICICI banks in the selected regions of Andhra Pradesh.

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